Content autopilot
Your brand's social media, with content on autopilot
Describe your brand once, write down what it talks about and to whom, and choose your format mix. Auto Gen then drafts finished posts one after another. You keep the good ones, skip the rest, and they go out to TikTok, Instagram and YouTube on the dates you pick.
Open on invitation · Set up once · You approve every post
- TikTok
- YouTube
I used to open my phone every morning wondering what to post. Some weeks I posted nothing at all. Then I wrote down the 4 things my customers always ask me about. Now every post starts from one of them, and I haven't missed a day in two months.
Wait… this app makes my posts for me?
Key takeaways
- Set up once: a brand kit for who you are, then an editorial line with its language, its content angles and how often posts name the brand.
- Drafts on their own: Auto Gen draws a content angle and a format, finds an idea within that angle and writes the finished post.
- Your format mix: carousels, wall of text, green screen memes and hook plus demo videos, each with the share you set.
- Keep or skip: posts arrive one after another in the idea feed. Keep the good ones, the skipped ones are deleted.
- Out on schedule: publish to TikTok, Instagram and YouTube now or on a date, from one calendar, with a caption written for each platform.
Definition
What is content autopilot?
Content autopilot is a way of running social media where a tool comes up with the posts, makes them and publishes them on a schedule, while you only decide what goes out. Instead of starting each day from a blank page, you describe your brand and its topics once, and the posts keep coming.
Most tools sold as social media autopilot only automate the last step: they queue posts you still have to write and design. Automated content creation needs the step before that too. Bloomr starts from your content angles (what your posts are about, and for whom), picks a format according to the mix you chose, writes the hook, finds the visuals and assembles a finished carousel or video.
You stay the editor. Every draft waits for your decision: keep it, edit it or skip it. A kept post can be published right away or scheduled on the calendar, and Bloomr writes its caption for TikTok, Instagram and YouTube.
What you get
An autopilot that knows your brand
Each draft comes from what you told Bloomr about your brand, in the formats you want to see in your feed.
Content angles
An angle is a theme and its audience, such as "going from idea to product without a tech team". Each draft is found within one of them, and differs from the posts already made on it.
A format mix you set
Drag the sliders to share the drafts between carousels, wall of text, green screen memes and hook plus demo videos. Angles get a share too.
Brand mention
Choose the share of drafts that name your brand, from never to always. The others serve your audience without selling to it.
An idea feed to sort
Drafts arrive one after another, finished, with the idea they came from. Keep one and it joins your projects; skip it and the next one is already being prepared.
Hooks and formats to test
Make the same idea with another hook or in another format, see what lands in your feed, and give more share to what works.
Publishing and scheduling
TikTok (directly or as a draft), Instagram and YouTube Shorts from one calendar. Drag a scheduled post to another day to move it.
How it works
From your brand to a full calendar in four steps
Set it up once. Then your job is to say yes or no.
- 01
Describe your brand
Its name, what it is and what sets it apart, its colors and its logo, in a brand kit.
- 02
Set an editorial line
The language of the posts, your content angles and their audience, the share of each format, and how often the brand is named.
- 03
Sort the drafts
Open Auto Gen: finished posts arrive one after another. Keep, edit or skip each one.
- 04
Publish or schedule
Send each kept post to TikTok, Instagram and YouTube now, or give it a date on the calendar.
Compared
Bloomr compared with posting every day by hand
The same daily presence, without the morning blank page.
| With Bloomr | By hand | |
|---|---|---|
| Ideas | Found within your content angles, without repeats | Thought up each day, often the same ones |
| Format variety | Follows the mix you set | Whatever is quickest that day |
| Making the post | Hook, visuals and editing done for you | A writing tool, a design tool, a video editor |
| Brand voice | The same brand kit behind every draft | Depends on who writes and when |
| Your time | Keep or skip, then edit if needed | Every post from scratch |
| Publishing | Scheduled from one calendar, captions per platform | Three apps, three uploads |
Who it is for
Who puts their content on autopilot
Teams of one or a few, who need to show up every day and have other work to do.
- Solo founders
- SaaS and mobile apps
- E-commerce brands
- Marketing teams of one
- Agencies running several brands
- Coaches and consultants
- Local businesses
- Brands posting in several languages
Formats
Everything Bloomr makes
Make each post in the format that suits the idea, or let Auto Gen draft them in the mix you choose for your brand.
- AI shorts generatorEvery short-form format, generated from your brand and posted to TikTok, Instagram and YouTube.See the page →
- AI carousel generatorInstagram and TikTok carousels with a hook on slide one, written, illustrated and posted for you.See the page →
- Wall of text video generatorA long, punchy text over a face-to-camera video, written and posted for you.See the page →
- Green screen meme generatorYour hook, a background and a well-known green screen meme picked to land the joke.See the page →
- AI TikTok video generatorScenes filmed by a video model from a description, edited into a TikTok and posted from the same place.See the page →
- Product demo video makerA hook that stops the scroll, then your product in action: demo videos for apps, SaaS and physical products.See the page →
- AI UGC video generatorFace-to-camera UGC videos with recurring AI influencers or a ready catalog, turned into posts for TikTok, Instagram and YouTube.See the page →
- Tweet post generatorYour own words as a tweet-style post in 9:16, edited by hand and published to Instagram, TikTok and YouTube Shorts.See the page →
Set up your brand once, then just say yes or no
Join the waitlist: we will set up your first brand and its content angles with you as soon as your access is ready.
- Drafts from your content angles
- Your format mix
- Published on your schedule
Frequently asked questions
Does Bloomr publish posts without my approval?
No. Auto Gen drafts posts and you decide which ones to keep. A kept post goes out when you publish it or at the date you schedule it, and you can move or cancel a scheduled post until then.
How does Auto Gen decide what to post?
It draws one of your active content angles and one format, according to the shares you set, then finds an idea within that angle that fits the format. It looks at the posts already made on the angle so the new one says something else.
Which formats can run on autopilot?
Carousels, wall of text videos, green screen memes and hook plus demo videos. Hook plus demo needs at least one UGC video and one demo video in your library, since it uses both.
Can I post in several languages or for several accounts?
Yes. A brand can have several editorial lines, one per account or one per language. Each line has its own language, content angles, format mix and projects.
Will every post mention my brand?
Only as often as you want. The brand mention setting sets the share of drafts that name the brand, from never to always. The others speak to your audience without naming it.
Where can the posts be published?
Directly to TikTok, Instagram and YouTube Shorts, now or on a scheduled date. Carousels go to TikTok and Instagram, since YouTube Shorts only takes videos. For other networks, you download the post in the right ratio.
How do I get access?
Bloomr is open on invitation for now. Join the waitlist and we will write to you as soon as your access is ready.